Friday, October 31, 2008 from 9:00 AM - 5:00 PM (GMT)
Playful:Game Design London is a one-day event all about game design – in
all its manifestations, throughout the contemporary media landscape.
The event aims to promote lively debate on the nature of games: what
they mean to different people – both inside and outside the industry.
Focusing on the creative and cultural dimensions, Playful examines game
design as both a discipline and craft, offering different perspectives
on its current and future possibilities.
This year the event goes outreach. The conference will feature key
practitioners from other areas of the creative arts, and ‘collide’ them
with practitioners from within.
Following on from Sense of Play 06 and 07, Playful is moving further
afield to bring in experts and exponents from the cultural ‘mainstream’
to explore how to make the games medium more meaningful, to more
people. Attracting a wider audience is now very much in the minds of
many developers and publishers, and the knowledge that 65% of people
who could engage with interactive entertainment choose not to (citation
needed). Despite bold efforts in the past few years by insiders and
outsiders, cultural deficiencies are still there – or at least
perceived to be there. So what can those of us who design games really
learn from other parts of the creative arts? Conversely what does game
design have to offer other areas of entertainment and culture?
Playful looks to chart the way forward, and on its way will visit not just
the conventional console and PC game, but the myriad of interactive and
play-based entertainment experiences which are increasingly becoming
part of online, film, television, theatre, installation and performance
arts.
The event will look for the interesting and the valuable from a range
of areas outside the traditional creative industries including built
environment, architects, authors, scientists, as well as the core
networked and creative sectors we work with.
Pixel-Lab is a consultancy and a production company working across the UK’s computer game and digital media industries. Within the public sector, Pixel-Lab advises, develops and delivers strategies to support industry growth nationally and regionally, from skills to innovation development. Within the private sector, Pixel-Lab is in touch with its roots and deep-seated passion for games and content, working with individual organisations within the industry to enable business growth and develop better development practises. Pixel-Lab also works with organisations outside the industry, enabling them to harness the power of games. Pixel-Lab encompasses a knowledge base of over 16 years in the gaming and games development sectors. This understanding coupled with a passion for the industry drives Pixel-Lab to support the industry and make the connections that will encourage continued growth.
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